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Welcome to the 2024 National Sales Seminar!

All of us at Duro-Last® are excited to welcome you to beautiful Tampa for the 2024 National Sales Seminar! There have been plenty of exciting developments in the roofing industry over the past year, including the recent acquisition of Duro-Last by Holcim. We know you are eager to hear more about that and we are thrilled to celebrate Duro-Last's next chapter with each of you.

This Digital Dailies platform has been built for you to relive the experiences of Seminar, so please be sure to check back regularly for updated event recaps and photos.

Over the next few days, the Duro-Last team will share information to help you turbocharge your business. We can also disclose some of the exciting initiatives  happening right now as a result of Holcim’s ownership. I am confident what you learn here will help you achieve your business aspirations in 2024.

While we are entering an exciting phase in the Duro-Last story, our commitment to our relationship with each of you remains the focal point in everything we do. We thank you for investing your time and resources to be here with us. I look forward to spending these next few days learning, growing and celebrating your tremendous accomplishments over the past year. Without you, none of this would be possible!


Tom Saeli



From custom-fabrication tips and tricks to igniting your commercial roofing sales, roof assembly updates, digital marketing, sustainability and more, these can't-miss sessions are designed to equip you with knowledge you can use to grow and succeed in the new year and beyond.

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Seminar is all about connections. Don't miss an opportunity to network with vendors and your peers at the Vendor Showcase. Learn about products and tools you can use in your own business to drive growth and productivity.


Welcome to Tampa and the beautiful Gulf Coast! From sandy beaches and vibrant cultural landmarks to family-friendly attractions and endless opportunities for adventure, there's something for everyone!

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Sunday, Jan. 21

8 a.m. - 6:30 p.m. – Registration Open 

8:30 a.m. - 12 p.m. – Custom-Fabrication Class

8:30 a.m. - 2 p.m. – Dick Jozwiak Memorial Golf Outing

8 a.m. - 4 p.m. – Vendor Showcase

8 a.m. - 6:30 p.m. – Duro-Last Merch Shop Open

3 p.m. - 4:30 p.m. – Roofing Challenge Competition

4:30 p.m. - 5:30 p.m. – New Attendee Reception

5:30 p.m. - 7 p.m. – Welcome Reception

Monday, Jan. 22

6:30 a.m. - 3:30 p.m. – Registration Open 

7 a.m. - 7:45 a.m. – Duro-Last Merch Shop Open

7 a.m. - 7:45 a.m. – Vendor Showcase

7:45 a.m. - 10:30 a.m. – General Session

10:30 a.m. - 3:30 p.m. – Duro-Last Merch Shop Open

10:30 a.m. - 3:30 p.m. – Vendor Showcase

10:45 a.m. -  3:15 p.m. – Breakouts

4 p.m. - 9 p.m. – Kids Party

4 p.m. - 6 p.m. – Award Photos

5 p.m. - 6 p.m. – Awards Gala Reception

6 p.m. - 9 p.m. – Awards Gala

Tuesday, Jan. 23

8 a.m. - 3 p.m. – Registration Open 

8 a.m. - 9 a.m. – Duro-Last Merch Shop Open

8 a.m. - 9 a.m. – Vendor Showcase

9 a.m. - 11:45 a.m. – General Session

11:45 a.m. - 4:30 p.m. – Duro-Last Merch Shop Open

11:45 a.m. - 4:30 p.m. – Vendor Showcase

1 p.m. -  3:15 p.m. – Breakouts

3:30 p.m. - 4:30 p.m. – Ice Cream Social

7 p.m. - 10 p.m. – Finale Party & Stack Flash Contest

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