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Monday General Session

Welcome to Hollywood, Duro-Last® Nation, for our 38th annual National Sales Seminar! We spotted our first “A-List” celebrity, Tom Cruise, as he flew in for Monday morning’s General Session. Duro-Last CEO Tom Saeli brought a morning full of updates, celebrations and innovations to General Session. Duro-Last set records for square footage produced and sold in 2022, and 2023 is taking off much the same way. Company leaders took turns sharing the stage to cover a variety of topics including brand building, custom solutions for your business, sales, engineering services, sustainability and operations.


News and product announcements from Day One General Session:

  • A new plant will open in Largo, Florida, on the site of our Anvil Paints & Coatings facility. Grand opening is projected for Q1 of 2023.

  • Sharif Makki joined Duro-Last as the new Director of Engineering Services.

  • EXCEPTIONAL® HT underlayment, a high-temperature, self-adhering peel-and-stick underlayment from EXCEPTIONAL® Metals was introduced.

  • An extruded aluminum cleat, made from extruded aluminum for superior strength and corrosion resistance, was introduced by EXCEPTIONAL Metals.

  • EXCEPTIONAL Metals’ gutters have been tested and meet the ANSI/SPRI GT-1 standard.

  • Duro-LifeTM 600, a sustainable, 50-year roofing system.


Two contractors were also recognized during General Session for their outstanding work over the previous year with Project Awards. Damschroder Roofing was presented with the 2022 Custom-Fabrication Project Award for its work on Andersons’ Arch in Maumee, Ohio. Royalty Roofing received the 2022 Sustainability Award for Crothersville Junior/Senior High School in Crothersville, Indiana.

Monday’s General Session concluded with keynote speaker Lt. Col. Rob “Waldo” Waldman. He taught us that some of the same skills needed in the cockpit will help you and your business succeed: adapt to change, lead with courage and build relationships based on trust.

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